The paper aims at opening a discussion on representation of elderly consumers in advertising messages in local markets.It builds upon previous studies in the US and Western Europe, tackling the issues of advertising addressed to elderly consumers.Theoretical background Neoprene Gloves is rooted in socio-psychological theories of aging and advertisi
The term Dialectic has a long past and is far away from incorporating an univocal sense, considering that many different meanings were assigned to it through history.A Play Tent precise conceptual and philosophical analysis would be necessary for a proper distinguishment of a theoretical perspective as a dialectical one.This paper seeks to establis
This research explores group-based emotions of guilt and shame in Supplies the Russian context.The aim was to reveal the relations between these emotions and outgroup attitudes in individuals with different degrees of collective identity strength.The survey was carried out on the sample of Russian people (N = 89; 53,9% females; average age 35 years